Top 5 Social Apps Performance on Unified Platform in Kenya, Q2 2022

In Q2 2022, the performance of the top 5 social apps in Kenya on a unified platform displayed diverse trends in weekly downloads, revenue, and active users. Here’s a detailed look at how each app performed during this period, based on data from Sensor Tower.

TikTok saw a notable fluctuation in weekly downloads, peaking at 431K in mid-April and averaging around 262K by the end of June. The app experienced a peak weekly revenue of approximately $11K in early May, followed by a gradual decline to about $7.9K by the end of the quarter. Active users showed a consistent increase, starting at 2.5M in late March and reaching over 3M by the end of June.

Tango - Live Stream, Video Chat exhibited a significant increase in weekly downloads from 309 in late March to a peak of 2K in early May, before stabilizing around 368 by the end of June. Revenue fluctuated throughout the quarter, peaking at $631 in late May and ending at $549 in late June. The app's active users grew from 8.7K in late March to a peak of 14.3K in early June, before declining to around 8.8K by the end of the quarter.

Tagged - Meet, Chat & Dating maintained steady weekly downloads, with numbers ranging from 1.6K to 2.7K, peaking in early June. The app's revenue showed a gradual increase, starting at $425 in late March and reaching a high of $613 in mid-June. Active users varied slightly, beginning at 23.8K in late March and ending the quarter at approximately 19.4K.

LivU - Live Video Chat had relatively low weekly downloads, fluctuating between 60 and 133 throughout the quarter. Revenue was modest, peaking at $517 in early May and stabilizing around $181 by the end of June. Active users showed a declining trend, starting at 985 in late March and dropping to 578 by the end of June.

Bigo Live - Live Streaming App saw consistent weekly downloads, with a notable spike to 6.4K in late June. Revenue trends varied, with a peak of $389 in mid-April and ending at $147 by the end of June. Active users showed a steady increase, starting at 10.1K in late March and reaching 15.9K by the end of June.

For more detailed insights and comprehensive data, visit Sensor Tower.